About Geoff
Geoff is a pivotal figure in one of Australia's leading and most successful mortgage broking businesses. His remarkable journey from a stellar career at Australia's major home entertainment retailer, JB HI-FI, to becoming an award-winning mortgage broker is a testament to his dedication, determination, and unwavering commitment to exceeding client expectations.
Impressive Achievements
In just his first year in the mortgage industry in 2022, Geoff achieved phenomenal results. He assisted 46 first-home buyers and successfully closed 183 transactions, with a combined value of an astonishing $100 million. His stellar performance earned him the prestigious title of VOW Financial Newcomer of the Year in 2023. Geoff's expertise also played a pivotal role in his team's triumphs, securing the VOW Financial Broker Partner of the Year Productivity Award in 2023 and VOW Financial Brokerage of the Year in 2022.
GEOFF LAI
Partner & Finance Strategist
RateMyAgent Rankings
Geoff's meteoric rise in the mortgage brokering field is further evident in his remarkable RateMyAgent rankings. He secured the 17th position in the RateMyAgent National Top 20 for 2022, an impressive feat for a newcomer. His star continued to ascend in 2023, with an outstanding 7th position in the national rankings. Geoff's exceptional performance also landed him the 3rd spot in the State Top 5 for 2023.
Retail Success to Client Dedication
Before his successful venture into mortgage brokering, Geoff was a leading sales consultant at JB HI-FI for six consecutive years. His unwavering commitment to detail, determination to meet client needs, perseverance, and a penchant for going the extra mile forged strong client relationships. Geoff's unparalleled achievements at JB HI-FI included setting a one-year national sales record of $8.2 million.
A Passion for Property and Finance
Geoff's passion for property and finance ignited at a young age. He acquired his first property at the age of 20 and currently owns multiple properties across Australia. With a wealth of personal experience, from being a first-time homebuyer to acquiring investment properties and recently renovating the family home, Geoff can relate to all clients' situations.
Client-Centric Approach
Geoff prides himself on being an exceptional listener and highly approachable. His extensive personal experience is complemented by formal qualifications, including a Diploma of Finance and Mortgage Broking Management. Geoff's strong work ethic and down-to-earth personality have enabled him to build strong rapport with clients. He excels in residential real estate finance and offers expert advice on the best structures and products for home and investment lending.
Life Beyond Work
Geoff is not only a dedicated professional but also a loving family man. He and his partner have two exceptional children. Outside of work, Geoff is a food enthusiast who loves exploring new dining experiences.
Contact Geoff
With Geoff as your trusted mortgage expert, you can count on personalised service, unwavering dedication, and unparalleled industry expertise. Contact Geoff today to turn your homeownership dreams into reality.
Let Geoff's passion, experience, and dedication guide you on your journey to financial success and homeownership.